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SDM @ Printing.com Do the Lot! | by smundy on 26.08.2010

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SDM @ Printing.com offer a wide range of print products from corporate stationary, right through to pens and promotional Items. Whatever your marketing and print needs SDM can help.

To view the full range of products and services on offer visit our web www.sdmprinting.com or call us on:

0871 666 1928.

Let SDM Detox Your Brand | by smundy on 03.08.2010

Detox Your Brand

Now we’re not suggesting your brand has consumed twice its body weight in mince pies and mulled wine over the festive period. Not at all. We’re talking about a different kind of detox. And one that doesn’t involve a plastic tube and 6 litres of water. Or Gillian McKeith.

Take Our Quiz…

First things first, we need to find out if your brand is toxic. (Don’t think you have / need a brand? Talk to us.)

Does your stationery use any fonts in the shameful list below?

shameful-fonts

Your choice of typeface says a lot about you and your business. An important first step in creating your brand is to select an appropriate font family which suits your desired image. Don’t worry, we can help you choose wisely.

Was your logo designed in “WordArt” or “MSPaint”?

Does each bit of your stationery look slightly different from the others?

Are your letterheads breaking the law?

Is your colour scheme in the dated list below?

dated-dapper

Just like your wardrobe, colour tones can go out of fashion — that’s why some major brands make subtle adjustments to theirs through the years.

Are your contact details (telephone, address, email) out of date?

Is your logo a clip-art cartoon or downloaded free from the web?

Are your business cards printed at home on your inkjet printer?

Do people ever say “oh, I didn’t realise that’s what you did”?

Do your business cards have “Printed for free” by someone on the back?

Are you a bit embarrassed to hand someone your card?

If you’ve answered Yes to any, we need to talk. Your brand may need a detox. Give us a call and we can arrange for a free and honest appraisal of your existing identity. It needn’t be painful. Sometimes we can spend an hour or two on a quick facelift. Or if you can afford to invest a bit more in your identity, we’d be delighted to chat through some options.

Contact us today on 0871 666 1928 to discuss how we can help!

Need a New Website? Let SDM Help | by smundy on 27.05.2010

SDM Productions have been building websites for years! We are the experts when it comes to you and your businesses online presence, what ever it maybe from a simple brochure style website to a full CMS site with integrated E-Commerce, SDM is the right choice for you.
We cater for clients in various business sectors all over the UK, to view our on-line portfolio please visit www.sdmproductionsuk.co.uk/work.html 

To discuss your website requirements in more detail please contact us on 0871 666 1928.  

WEB & DIGITAL

Your website is often the first port of call for your customers and potential clients. In a bigger organisation it can also be a valuble resource for your employees and colleagues. If your website looks old and dated, it can reflect badly on your business to your entire audience. Here at SDM Productions International, we can give you a web presence that does justice to your brand and makes every visitor experience a rewarding one

We can complement your existing identity and stationery, or develop a completely bespoke design. We strive to code our sites to pass W3C validation tests, ensuring full brower compatibility. You can choose to host your website with us, or host it with your own provider. We can arrange a management package, so you always have technical support should you require it.

When designing a website, there are two main routes you can explore.

First there are static websites. These are great if you want a simple brochure website to show customers who you are and what you do, and can be easily updated by us if you wish to add to it in the future. Secondly, there are content managed websites. These are useful if you wish to update your website yourself, and/or have a lot of content to update regularly. You’ll find a detailed explanation of Content Management Systems below.

CONTENT MANAGEMENT SYSTEMS

A Content Management System is software designed to allow the creation, modification, organisation and removal of information from a web site with no real technical knowledge required from the user. We can provide Content Management Systems for websites of all sizes. There is no project too big or too small. There are many reasons for using a web content management system (CMS).

A content management system allows the end user (you and your staff) to update content on your website without technical skills or extensive know how. It is widely accepted that a web site is often the first exposure a potential customer gets to your company, so it is crucial to have the right up to date content presented in keeping with your branding. It is also a common complaint that web site content is out of date and a costly chore to maintain. Using a content management website ensures that you can keep your web content up to date and keep your customers informed with your news as it happens.

Once logged in to the administration area on your site, you have complete control over content. This may include adding new pages, administering site members, and sending e-mail newsletters.

The ability to add pages and content to your own website could be exactly what you need. It makes it possible for people who cannot write code and HTML to be able to create their own website pages whenever they choose.

Ecommerce

SDM Productions International Ltd can provide innovative, creative design and technological solutions with the aim of enabling your business realise the full potential of selling your products & services via the Internet.

We believe the success of your project is based on the strenght and vision of our team working with your company to allow you to achieve your goals and objective.

For further details of the solutions we can provide, or for advice on how SDM Productions International can help you succeed please contact us on the details below.

Power Words That Sell! | by smundy on 22.04.2010

Power Words That Sell!

Before you’ve even had time for a coffee break you’ve probably already been bombarded with hundreds of marketing messages. Television, radio, signs, billboards, vans, taxis and newspapers — they’re all screaming for your attention.

How many can you remember now? Unless your first name is Uri, we’d be surprised if it’d be far into double figures.

If you’re looking to win new customers, you’ve got to be smarter to grab their attention. We can help. We’ve come up with some unusual ideas for intriguing potential customers.

Use these words to add sales punch:

Absolutely - Announcing- Amazing  – Approved - Authentic  – BargainBetter –  Big  -  BreakthroughCompleteDelivered - Direct - Discount Easily - ExcellentEndorsedExciting –  ExclusiveExpert - FamousFreeGetGiftGreatestGuaranteedHowHugeImmediately ImprovedIntroducingLargest - LatestLifetimeLimitedLove  – Lowest  – Magic  – Miracle  – NewNowPowerfulPractical - Professional ProfitableQuality-  QuicklyReduced - Revolutionary –  SecretsSpecialSuperior –  Successful - Strange  – TodayUniqueWealth - Win  -You

A Top Tip! | by smundy on 20.04.2010

Does Your Image Betray You?

Ok, so it’s an overused cliché but its nevertheless true (just like wearing your coat indoors – you won’t feel the benefit if you go out). Customers take seconds to judge how professional your organisation is by the way your marketing and communications look. Unfortunately you may not necessarily be perceived as well as you think you are.

Looking professional isn’t hard. Investing in well crafted design adds pounds to your bottom line. According to the Design Council, two thirds of companies who ignore design have to compete mainly on price. Where does that leave you if your competitors decide to cut their prices? Making little or no profit… or worse… going out of business. Horrible places to be.

If potential customers take one look at your marketing and think ‘nah thanks’, you’ve lost them at the first hurdle.

You don’t often get a second chance to change their opinion – or if you do, it takes a lot more effort than if you make a great impression first time round.

We can help with a knockout design – creative and effective artwork is what we do best. Once your design is crafted, don’t let the side down by just photocopying it onto cheap paper – the message “carrier” is just as important. Our Premium ranges exude professionalism without comprising your budget. If you don’t take care over the way your marketing looks, potential customers will wonder how much care you take over your work. Don’t let your image betray you.

Does Your Brand Require a Makeover? | by smundy on 18.03.2010

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business-cards-after

If you would like a brand make over from only £99 + VAT then get in touch today on 0871 666 1928

Is Your Stationery Breaking The Law? | by smundy on 18.03.2010

Is Your Stationery Breaking The Law?

New laws came into force last year requiring companies and limited liability partnerships to make sure that their legal name was stated in legible lettering on all letters, order forms, invoices receipts, websites and emails. Check now. Are you complying with the law?

police-banner

It doesn’t stop there. You’re also breaking the law if your letterheads don’t have the following printed on them:

  • Your place of registration(ie. England, Wales, Scotland, Ireland
  • Your company registration number
  • Your registered office address

It’s not really in our interest for our customers to be in jail, so please check you’re not a Larry Law-breaker. If you are we won’t tell—just stop using your old news letterheads and get some new ones printed sharpish.

Source: The Companies (Registrar, Languages and Trading Disclosures) Regulations 2006.

www.companieshouse.gov.uk

At SDM Productions @ Printing.com we have some fantastic offers on Stationery, buy our Corporate Stationery Pack for only £188+ VAT Includes 1000 Letterheads, 1000 Comp Slips & 2x 500 Business cards. What great VALUE!!

We Make Beautiful Booklets | by smundy on 18.03.2010

Beautiful Booklets

Imagine the lunacy of going to the Royal Albert Hall and being handed a wad of post-it notes outlining the entertainment for the new season. Or trying to choose a holiday with only an audio cassette to describe the resorts? If you’ve got a lot to say, you need us, and you need full colour Booklets. You know it makes sense.

pimp-cover

Get in touch today to see how we can help on 0871 666 1928

It’s What We Put Into Our Printing… | by smundy on 09.03.2010

It’s What We Put Into Our Printing…

All printing is the same, right?

Leaflets from us are the same as leaflets from that bloke your brother knows. Business cards from that little shop on the high street are as good as ours, right? Wrong.

They may sound the same, but it’s like comparing apples with whales. We give you a “business class” product at an “economy class” price.

High Definition Reproduction New!

They Say “The Squirrel is in the Detail”

 hi-def-low

(Or something like that.) That’s why we print every order with High Definition Reproduction. This means your photos and text will be printed so clearly that you’ll want to lick them. Have a look at the magnified examples below. The left one was printed traditionally in normal definition, and the right produced using our High Definition technology. See how the ‘rosette’ pattern disappears, to become beautifully smooth? (If you’re the curious techie-type, we use a patented XM cross-modulated screening technology to achieve these results).

hidef-detail

Coated For Impact

Clients tell us that 90% of their marketing campaign costs go on distribution – postage, promo girls (and boys!) or inserts. That’s why we believe it’s so important for the print element to work its hardest for you. We apply a special High Impact Coating to every job (except where we can’t, like on letterheads). This feels beautiful and makes the colours look their best. Your recipients will notice the difference too.

Branding Advice | by smundy on 15.02.2010

branding-to-fail

 

Is your brand losing you business? Trust us, the quality of your branding can mean the difference between success and failure. No matter what size your business is, branding is essential to differentiate yourself from the competition. It’s your personality. And it needn’t cost the earth. How you’re perceived will depend on the effort you put into your marketing communication.

Your logo is central to your brand. Compare your logo with your competitors. If it’s not better or at least as compelling, then you need some logo surgery. And sharpish. Without a logo – or worse, with a poorly designed one – your organisation may look amateurish. You may be thinking “I can live without a logo”. Yes, probably you can. But, a great logo will help your customers identify with you and is more likely to help you succeed. We’ve got loads of experience creating great logos – suck our know-how dry. We dare you.

It isn’t just about your logo though. Keep a similar “look and feel” through all your communications to help people become familiar with your brand. Familiarity leads to trust. Trust leads to sales. And we don’t have to tell you what sales lead to. Apply a consistent look and feel to any marketing material, products and advertising through a coherent use of colours, themes, design elements and typefaces. We’ll help you with this. Remember, if you can see it, you can brand it.

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